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Mobile Marketing Tips And Advice You Can Use! (3)

Mobile Marketing Tips As Well As Guidance You Can Easily Utilize!

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Mobile advertising and marketing is among the most up to date and also biggest techniques from advertising for company of lots of kinds. If this is actually performed the right way, this can definitely boost the website traffic to a website or even variety of consumers to a retail store. Utilize the following ideas to aid you include mobile phone advertising into your advertising and marketing program.

If you have a product to offer, as well as you are actually thinking about mobile commerce, believe very carefully. Mobile trade demands an amount of safety and security as well as bank card processing component to be in place. Executing this could be expensive to your business. On a regular basis, this could be easier for the customer to call you on their smart phone to acquire, instead of clicking a link to obtain.

Giving customers favored condition is actually an effective way of increasing commitment and also purchases, therefore inform your customers they are “preferred” as well as “world-class members” as well as carry additional of all of them in! Making unique provides simply to your mobile phone advertising and marketing consumers and providing special labels will certainly increase the possibility from all of them purchasing your products or services, and also that will absolutely receive all of them speaking with others concerning the perks from being your client!

Ensure you discuss your mobile phone marketing campaign in your other marketing efforts. You could possibly have a hyperlink on your website where people can sign up for this, or even state this on your Twitter or facebook webpage. If people know about your mobile marketing project, they will certainly be actually more probable to register for this.

Before you introduce your mobile marketing initiative, it is necessary to administer a test to create certain that everything runs like that should. Discover some good friends or family that all have other phones to become your testers and also deliver all of them messages. Possess all of them provide you reviews on exactly how everything appeared and also if it was quick as well as to the point.

If you run an on-location company like a bistro, little establishment, or even some other live location, are sure that you’re emphasizing your area in your mobile phone advertising. Services like these possess a considerably bigger niche market, and a person only visiting the place for some time could really love to stop in and take hold of a bite to eat.

Send out welcoming memory cards to your customers on their big day or even any type of vacation. Interactive media Texting Company could connect with all your clients along with mobile welcoming memory cards, and it is less expensive at that point marks. Mobile greeting memory cards need to be made use of to construct a connection, not for selling. Consistently include your provider’s name and also website handle on your mobile welcoming cards.

Failure to earn your mobile phone marketing cross-platform capable, will definitely cost you very much. The range from smart phones offered is actually amazing, and also there are actually multiple systems to be appropriate with. Your marketing campaign should target apples iphone, Android tools, Blackberry, Windows mobile and also tablet devices.

Have the pointers that you have found out through this article and also use all of them to your advertising program. Your service is sure to profit from the time and also the electricity that you invested in your mobile phone advertising campaign. Maintain along with your planning and also you are sure to view the results you seek.

How To Make The Most Of Your Mobile Marketing

How To Maximize Your Mobile Marketing

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Mobile advertising and marketing can easily additionally be commonly known as cordless advertising although wireless is actually not automatically mobile, which may result in complication in making use of the condition. This article may aid you much better recognize what mobile phone marketing is and is not as well as to assist you see if this can be a type of advertising that you could take advantage of.

Anytime, you are actually carrying out a mobile marketing promotion. You intend to permit as many people find out about this as achievable. Place the information on leaflets, cover this on your blog and social-networking sites, as well as create special calling card for the event. The additional folks that know about it, more clients you will certainly possess.

Educate those that opt-in to mobile advertising and marketing notifications simply how many notifications they could expect to receive each day. This is the most ideal method to make sure that you may not be obtaining criticisms later on because of too many information as well regularly. You would like to ensure that those you are delivering mobile notifications to are entirely mindful.

Look at investing time composing your text. You have 160 characters to deliver your notification make use of allowed acronyms where this is actually possible. Make sure you do not exaggerate this. If your customers need a texting dictionary to review your message, they most likely will not. Usage crystal clear character codes like “2” instead of “to”.

Breakdown to create your mobile marketing cross-platform capable, will certainly cost you very much. The variety of mobile devices on call is actually amazing, as well as there are various platforms to become suitable with. Your marketing campaign need to target iPhones, Android units, Blackberry, Windows mobile as well as tablet units.

If you can, take care of the recipient from the message through their title. Individuals are going to be actually more probable to focus on the information if that is actually taken care of to all of them directly. Address all of them in an energised fashion in order that you record their attention as well as motivate them to learn even more regarding your initiative.

When making material for your mobile phone initiative, you should remember that only a few phones and tablets may show material as swift as personal computers. You should do your finest to make content that will certainly load quite quickly on many gadgets which may be simply displayed on a small screen.

When creating your data bank for mobile phone advertising, acquire legitimate permission coming from your audience to get your interaction. This could be really alluring to merely ditch each one of those mobile phone numbers you have actually collected right into an initiative device, but you could not be actually performing your own self a support. Mobile marketing is actually done not like by lots of people, as that is actually more intrusive in comparison to other kinds from advertising. You could drive a nice volume of your individual foundation out by subscribing all of them without permission.

As clarified above, mobile phone advertising is actually additionally called wireless advertising however wireless marketing really isn’t constantly essentially mobile. For that reason, the phrase can be confusing or even misleading and mobile advertising likewise possesses several procedures. Through reviewing this article, it has aided you to know exactly what cordless advertising absolutely is as well as just what it is certainly not.

How To Keep Loyal Customers Loyal Using Mobile Marketing

Effective Ways To Maintain Faithful Consumers Loyal Using Mobile Advertising

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You have to be actually the downright ideal that there is actually when this relates to mobile phone advertising. In this particular write-up, you will definitely discover not merely that is this frame of mind cherished however also satisfied along with the plainly written advise offered by experts in the field that wish to view you succeed.

Ensure your ad is compatible with every sort of mobile. To ensure you don’t lose your professional online reputation, you need to make certain that customers from all types of mobile phone can connect along with your advertising campaign. If you circulate a mobile phone advertisement that does certainly not present on specific platforms, brings up error notifications and even much worse accidents the consumer’s cell phone, you are actually unlikely to draw in any kind of possible buyers to your company.

Carry out use testing for your project. Obtain your friends, household and associates to help you through acquiring information as well as reacting to them. Request for responses on convenience of making use of as well as pleasure. They need to like exactly what they see on the show and also document that this was actually crystal clear and also very easy to comply with.

Failure to earn your mobile advertising and marketing cross-platform qualified, will certainly cost you a lot. The range of cell phones on call is actually staggering, as well as there are various platforms to become compatible with. Your ad campaign ought to target iPhones, Android devices, Blackberry, Windows mobile phone and also tablet devices.

Advertise! Advertising your mobile phone call to activity is just one of one of the most essential things you can do to become effective with mobile marketing. Your intentions could excel, yet if no one join, they will certainly all of be actually for naught. Position your contact us to activity on any sort of existing marketing products you make use of, your social media web sites, direct mail, email, as well as have workers in the outlet inform each and every customer.

Unless that is actually completely necessary, avoid huge documents such as photos in your mobile marketing notification. When including a hyperlink in the message, are sure to make use of an URL shortener. These actions are going to aid you keep your message quick and also succinct, which considerably lowers filling time and also aids to keep your consumer intrigued.

Address your clients like individuals. Rather than simply pounding all of them along with purchases details consistently, take into consideration messaging all of them occasionally along with appropriate details to their everyday lifestyles. If you locate a fascinating blogging site on conserving funds, as an example, deliver all of them a web link. This lets them know you are actually certainly not merely considering them to be an income source for you.

Do not concentrate on mobile advertising as your only means from marketing. It could be appealing to focus on mobile phone marketing, but remember that this is actually a single division from your advertising and marketing initiatives. Always remember to use all methods from marketing available to you to create the strongest organisation that you can.

In conclusion, it is actually obvious that you are worried regarding your functionality when that comes to mobile phone advertising and marketing and this is for a wide array of really good causes. Perhaps the details consisted of above within this write-up is going to either give you an other point of view or even new ideas on how to greatest implement your planning.

What will Google Do With $4 Billion?

What will Google Do With $4 Billion?

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Google is planning on floating another $4 billion in shares. The question then becomes, with reserves of over $2 billion, what does the company want with the extra cash? This article provides my own speculation and insight and it might surprise you.
Google. Currently trading at close to $300 per share.
The company has an $83 billion market cap making it one of the most valuable companies in North America, almost double the value of Yahoo! And almost 4 times the value of General Motors.
With this kind of valuation, what could Google have up its sleeve? After all they are reported to have over $2 billion in cash reserves alone. You’d think with that kind of cash on hand they could do almost whatever they wanted. So why add an additional $4 billion to that pot?
What could Google be after thats worth more than $6 billion? Well, I have some ideas.
But before I go there, let’s look at some of the things Google is doing now.
The company recently launched Google Talk – their own version of an IM program.
They’ve also been looking into other areas of communication as well, such as hunting out dark fiber. That is, fiber optic cabling that is unused.
They’ve also been active in the areas of social networking and personalization. And we all know about Gmail, Froogle and Google News. These are just some of the areas Google has been moving into. They are, as we in the industry call them, verticals.
But that’s not all that Google is interested in. While they make sense, I think Google is just scratching the surface of their potential.
In order to understand what I’m talking about we must first review Google’s mission statement:
Google’s mission is to organize the world’s information and make it universally accessible and useful.
So, how does Google go about making all the world’s information accessible and useful? Well it’s a good start that they have a hyper active crawler that not only indexes pages, but also images, audio and video files. In addition, Googlebot can index text files, Microsoft documents such as Word and Excel documents, PDF’s and more.
I think they’ve pretty much covered the “organize” part of the mission statement. Sure there are more file types and sources out there, but Google finds more and more of them every day.
Let’s skip to the last point – “useful”. I’ll save “accessible” till later.
In order to make it useful, Google must present it in such a way that the user is exposed to as much of it as possible, yet it has to be relevant to the user. And they have been working on this for quite some time.
Now you may notice you not only see the usual paid and organic results, but in some cases you see definitions, Froogle results and more.
And more recently we are beginning to see other forms of vertical results show up in the “regular” organic results. These are results where Google is suggesting other potential matches to your query.
All in all, I’d say Google has a pretty good handle on presenting useful results. Sure it can get better, and I think it will. In fact Google MUST get better in order to stay ahead of the pack.
So, I’ve covered the “organize” and “useful” now its time to talk about the “accessible” and this is where my speculation starts.
Remember at the beginning of this article I said I wondered what Google needed $6 billion for?
What I’m about to write here may surprise some, but not others.
I think Google wants to move into the next generation of the web – the wireless web. And how they are going to do it is by buying a struggling wireless provider.
The wireless provider I’m thinking of is T-Mobile.
Just let that sink in for a moment. T-Mobile is the company that uses Catherine Zeta-Jones in their TV commercials.
Why T-Mobile?
Well, for one, the parent company, Deutsche Telekom is not satisfied with how the company is doing in the US. They have even hinted that they may sell the company.
Google recently signed a deal with T-Mobile to provide web services for the company. Google also recently purchase a company called Android, which makes wireless phone software and who’s founder also developed a device called Hiptop which is sold by T-Mobile. Coincidence? I think not
And a quick evaluation of Deutsche Telekom indicates that the US subsidiary (T-Mobile) is indeed worth about $6 billion.
It has been common knowledge the past few months that Google is investing heavily in wireless technologies. Android is just the latest in a string of purchases centered on wireless and the emerging possibilities it holds.
Even if Google doesn’t buy T-Mobile, they will still be in a position to offer a hybrid wireless/broadband communications system capable of allowing transitions between wired/wireless technologies.
Combining wireless/wi-fi technology into a fiber optic network makes perfect sense for Google. Imagine having a Google cell phone for which the monthly fees are minimal and having the phone be smart enough to switch to a local wi-fi hotspot with fiber connection allowing for national and international calls at a fraction of the cost. Google would crush the competition.
And like I said, the infrastructure for this is either in place (in other words, Google already owns the technology) or will be shortly (in that they are developing and/or purchasing it).
Really, the whole delivery of results is the only place Google is lacking. Without an internet connection and computer you can’t access Google. Therefore Google wants to put Google in the palm of your hand. And what better way to do that than offer a cheap/free cell phone with international calling capabilities?
And all you have to put up with is some unobtrusive advertising.
And think of that – what would an advertiser pay to have a captive audience? No longer would the advertiser have to pay for broad keyword matched advertising. Through geo-targeting and demographic profiling the advertiser would be able to target his ads at the right age group in the right location, carrying a Google cell phone.
Really, I’d put up with a few ads for a free phone with virtually unlimited long distance. I can tune out TV ads now, and I all but ignore PPC ads, so I’m sure I can ignore the cell phone when it beeps indicating a new ad.
Now I’ll grant that this is extremely speculative. Perhaps T-Mobile isn’t the target, but I’m pretty confident that someone in the market is.
In any case, if you have other ideas, or would like to share your speculation, please leave a comment.

gle Glass – A Closer Look to Google’s Futuristic Device

Google.com Glass âEUR” A Closer Hope To GoogleâEUR ™ s Futuristic Tool

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Google.com Glass is actually an investigation venture from Google to create a more sophisticated gadget that would change the head-mounted show innovation.
While this venture is still in its testing phase, even more developers and also start up business people are actually urged to occupy a relationship using this project to build application to this technology giantâEUR ™ s brand new development.

Lately, Google revealed that the Explorer Edition from Glass will certainly be actually out immediately for very early specialists. That also yearned generating a customer model from Glass that will be actually cost effective to the general public. Though our experts don’t know just what the precise price will be actually, it is going to certainly not be far coming from the rate of an average cell phone.

The Glass project is actually a system that delivers all the companies from Google.com in the band that is put on the individual’s head. The unit features the GoogleâEUR ™ s Android OS which highlight its convenience in the photography and video unit.

Google Glass may go beyond smart phones since it could be readily used in regarding capturing or recording online videos is actually regarded. LetâEUR ™ s consider example, when you would like to take images or probably document a certain video utilizing your mobile phone. First you need to receive your phone either coming from your pocket or even bag as well as switch on the camera. There are actually times that you are unable to have that unforgettable scene because of this routine. Yet with the Glass advanced features you may merely make use of a vocal demand buying the unit to carry out all these points for you immediately.

Several functions of the gadget feature a solitary USB slot which is planned for asking for, a small computer system show situated at the main right eye from the customer, GPS, activities sensing units and 3G or even 4G information relationships. This has an integrated front video camera with flash; this has likewise the capacity to associate with mobile phones though Bluetooth 4.0 or Wi-Fi connection.

Among the absolute most significant capabilities from Google.com Glass that makes this genuinely special is its own voice command device. The user can easily learn the tool through engaging in vocal commands. The moment the gadget is actually triggered, you may buy that to have photos, document or play online videos as well as demand paths. Various other functions likewise consist of e-mail as well as content alerts, as well as a foreign language translator service while wearing the frame.

I think the progress for the Glass Cumulative program is by far the most ideal selling point of Google Glass. Nonetheless, that still remains to be seen as the unit will certainly undergo testing and also while even more programmers as well as start up business owners are actually promoted to created programs for the Glass.

gle Glass – Will Google Glass Obliterate the Smartphones?

Google.com Glass– Will Google.com Glass Eliminate the Smartphones?

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A couple of years back, people wished their smart phones to carry out much more than only managing to get calls. Over the years, the modern technology of cellphones continued to grow till that had the capacity to satisfy the wants of every smart phone individual and more. With the arrival from the mobile phones, individuals are right now able to perform more than only send out information or create call along with their cellular phones. They can easily take photos, surf the World wide web, perform workplace job, as well as other menial activities like assessing calorie consumption for a particular meals product.
Nevertheless, one certain device is actually said to become threatening the incredibly presence from cell phones: the Google Glass. Are the suppositions correct?

Google Glass is actually most likely the embodiment from wearable technology, although there have been predecessors which carried out traits outside the Google Glass’s range of functions. Primarily, the Google.com Glass can easily operate like a mobile phone, minus the notification and email structure. Various other features like taking pictures as well as video recordings, exploring information as well as the Web, or even accessing the GPS are actually found in the Google.com Glass.

Just what performs this method for smartphone individuals?
The brand new cell phone designs like the Samsung SIV and iPhone S5 are actually ending up being obtrusive, or too large. They only won’t accommodate typically inside our wallets any longer as a result of their space. Google Glass removes this burden, all due to its own size. The power as well as functionality from a tablet computer or even smart device is packed in to a spectacled glasses, so the obtrusiveness is gotten rid of. Essentially, if everything Google.com introduced pertaining to the attributes of Google.com Glass is true, that will totally or somewhat get rid of the need of cell phones. Today, Google.com Glass is actually still hush about exactly what the Google Glass may actually carry out.

In a latest campaign, Google.com distributed the Google.com Glass to wanderers in the hopes of capturing their frolics, off skydiving to mountaineering. The outcome was actually an amazing success. The adventurers enjoyed the tip from being able to tape and also have pictures of their experience without needing to worry on their own along with a video camera.

This additionally rejuvenates the potential for individual interaction given that folks won’t need to check out their phones when they desire to scan the Internet or even check out notifications. Everything may be performed by means of the Google Glass, so the communication in between customer and also client is not impeded by the attraction of a cellular phone. Google has actually already announced that Google Glass will certainly include a MyGlass application, which allows it to be synched through any type of Android phone. This permits users to see information, DIRECTION FINDER data, as well as produce a phone call utilizing the voice-to-text functionality from the cellular phone.

gle Glass – What You Need to Know about Them

Google Glass– Exactly What You Should Understand about Them

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Prior to Google.com announced Project Glass in the early days of 2012, folks were actually already dreaming about a small item of gadget that they can use without having the need to invest a wallet. In this instance, majority from all of them were actually thinking about a pc that could match inside a simple item from eyeglasses that might function as a video camera, browser, and also partially a mobile phone all spun in to one. Always remember those sci-fi movies with those modern sun shields? This was exactly what individuals really wanted. Fortunately, Google.com involved the rescue and also announced the Google Glass.

But exactly what is it precisely?
Google.com Glass clears away the stipulation of information being saved in computer systems, laptop computers, phones, and tablets and allow all of them to become shown right in front of your eyes. Google.com Glass is actually a spectacled framework outfitted with a cam, electric battery, touchpad, display screen, and mic. Within your field of vision, you could search reports, look up data, search the Net, and even have images. Each of these perks and more are actually furnished in to exactly what folks are going to mistake for a normal as well as casual part of eyeglasses.

This is all possible because of the screen innovation that Google.com Glass utilizes. The modern technology puts information in front, or even to the higher right, of your eyesight because of a prism monitor. The reasoning behind this style is that this doesn’t obstruct your scenery. Baseding upon Google.com, the show on Google.com Glass coincides as checking out a 25-inch HD screen coming from 8 feets out. Although there is actually no headlines on the settlement, individuals are actually really hoping that this would be at least 640 x 360.

What can Google.com Glass do?
Certainly, individuals currently know that Google.com Glass can have images and also video clips, however aside from that, some of them are none the wiser on the other treatments that Google.com Glass may do. Google.com Glass may be used to obtain instructions, but that needs to be linked to your phone’s FAMILY DOCTOR body. This primarily means that you can easily observe the map from your GENERAL PRACTITIONER on your Google.com Glass, hence eliminating the should consider your phone. So as to perform this, Google.com uses the MyGlass application, which permits you to link the Google Glass to your Android phone. In addition to DIRECTION FINDER information, messages can easily also be viewed as well as received, as well as refers to as can be answered by making using of Google.com’s voice-to-text attribute.

Up until now, Google has been mum’s the word on the carte blanche from their brand new gizmo. This secrecy is steering followers insane and only opportunity are going to tell in order to when they’ll in fact uncover that.

dle Publishing – Why Publish your Book on Kindle?

Kindle Printing– Why Post your Manual on Kindle?

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Unless you are actually Stephenie Meyer, Dan Brown, or even JRR Tolkien, you won’t manage to have the exact same effectiveness as they did when you post your very own manual.
Obviously, you ‘d require much more than an excellent document to wow authors or your agent. The good news is, technology has actually made that possible for authors planning to make a name for themselves to publish their information electronically. Some of the proponents of digital posting is actually Kindle and its Kindle Posting Program, which permits authors to post electronic duplicates from their stories and essays as well as distribute it to the Kindle system.
While writers may find this appealing to post their job digitally, Web marketing professionals must not ignore Kindle’s plan, and here’s why:

1.)The age from eBooks is at hand– Writers have actually claimed that the appearance from eBooks is actually endangering the life of published publications. The question about regardless if published and also digital books can easily live together is yet to become addressed. Most of the modern technology present today, from smartphones to tablet computers to Kindle, has allowed customers to watch electronic duplicates of their favourite manuals.
2.)Your publications need to have not be actually as long as a typical book– Quality content is just one of the most vital elements that will definitely assure your eBook’s excellence. When you possess an eBook regarding Web marketing that’s just 50 pages yet packed along with top quality, this’s mosting likely to beat manuals that are actually 300 webpages thicker that have no element. In this day and grow older, individuals remain in a hurry and also they don’t have the luxurious from reading a 300 page manual regarding Online marketing or even every other subject.
3.)Expense of publication is actually lower– Posting your publication on Kindle is complimentary, which clears away the burden from employing agents or authors. Nonetheless, if you definitely would like to create your book appear good, you may would like to hire a graphics performer to do guide cover, a publisher to inspect your work, etc.
4.)Digital books are not restricted to Kindle– Any sort of smartphone or even tablet computer could check out PDF and also other digital report formats. If one doesn’t have a Kindle yet has an apple iphone or even Android mobile phone, they can delight in the luxurious from reviewing your digital book by means of their phone. This will not also cost you an upper arm as well as a leg to style your digital book to fit other tools.

Digital publication is actually creating waves and Web online marketers should benefit from this going through the roof development as well as demand for electronic material. Publishing your content on Kindle is actually one thing that you should not disregard.

Meet My Bodyguard – Mr. Taser

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Certainly not therefore long ago, those regarded about criminal offense or even being afraid for their security had actually confined choices. A lot of such people opted to buy a hand gun, however resulting in periodic accidental fatalities when little ones found that or even a person was erroneously pinpointed as an intruder (resulting in but one more occupational responsibility for pizza shipping vehicle drivers!)

After that came a variety from non-lethal tools consisting of stun guns, pepper spray, and Tasers. One of the prior, Tasers are actually widely thought to be the absolute most efficient. The total efficiency of a stun weapon has actually been actually gauged at 86% (and also pepper spray’s performance is much more depressing), yet the Taser’s efficiency has been actually assessed at a continual ONE HUNDRED% provided that your aggressor really isn’t an android. Think it or otherwise, Tasers are offered to the public, although one of the most advanced variations are readily available just to police and other police personnel.

On the other hand along with stun guns, when making use of a Taser you do not must be close sufficient to an assaulter to move him– Tasers are effective coming from as for fifteen feet (law enforcement level Tasers work off up to thirty-five feets away). Even better, Tasers are actually risk-free– they do not induce fatality or permanent accident apart from when it comes to freak collisions (somebody falls and also reaches his directly concrete, as an example). This feature is actually vitally important in the event you erroneously Taser an individual by mistake.

Exactly how does a Taser work? That uses compressed nitrogen to fire pair of fishhook probes in to the aggressor’s body. A power pulse fires by means of the Taser probe cables and into the assailant’s body. This leads to urgent loss of neuromuscular control for the whole period of the rush. Regardless of whether your aim is actually horrible, you just must reach your attacker anywhere on his physical body or even clothes, and you’ll wind up Taser-ing the inadequate attacker right into a shivering heap from flesh. Instruction is called for to utilize that adequately, however it is low and any sort of fairly intelligent individual can understand this.

All in all, Tasers are actually substantially more secure and even more precise compared to hand guns and also are much easier to utilize. They’re additionally cheaper. If you live in a significant urban center, possess foes, or have an obnoxious character, you need to certainly offer some consideration to obtaining a Taser.

Meet My Bodyguard – Mr. Taser

Meet My Bodyguard – Mr. Taser

Not so very long ago, those concerned about crime or fearing for their safety had limited options. Many such people chose to purchase a handgun, unfortunately resulting in occasional accidental deaths when children got hold of it or someone was mistakenly identified as an intruder (resulting in yet another occupational liability for pizza delivery drivers!)

After that came a plethora of non-lethal weapons including stun guns, pepper spray, and Tasers. Among the foregoing, Tasers are widely thought to be the most effective. The overall effectiveness of a stun gun has been measured at 86% (and pepper spray’s performance is even more dismal), but the Taser’s effectiveness has been measured at a constant 100% as long as your attacker isn’t an android. Believe it or not, Tasers are available to the public, although the most advanced versions are available only to police and other law enforcement personnel.

In contrast with stun guns, when using a Taser you don’t need to be close enough to an attacker to touch him – Tasers are effective from as far as fifteen feet (law enforcement grade Tasers are effective from up to thirty-five feet away). Even better, Tasers are safe – they don’t cause death or permanent injury except in the case of freak accidents (someone falls and hits his head on concrete, for example). This feature is vitally important in case you mistakenly Taser someone by mistake.

How does a Taser work? It uses compressed nitrogen to fire two fishhook probes into the attacker’s body. An electrical pulse shoots through the Taser probe wires and into the attacker’s body. This causes immediate loss of neuromuscular control for the entire duration of the impulse. Even if your aim is terrible, you only need to hit your attacker anywhere on his body or clothing, and you’ll end up Taser-ing the poor attacker into a quivering pile of flesh. Training is required to use it properly, but it is minimal and any reasonably intelligent person can master it.

All in all, Tasers are considerably safer and more accurate than handguns and are easier to use. They’re also cheaper. If you live in a big metropolis, have enemies, or have an obnoxious personality, you should definitely give some consideration to purchasing a Taser.