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Kindle Fire

Kindle Fire

Kindle Fire is an e-reader/tablet hybrid but it’s a bit outdated now. Outdated or not, it has still its usage preference. As we all know, Kindle started out as an eBook reader device, but with the high demands of the consumer asking for more in a gadget, guess they release a pretty much what their audience demand. But with these additional features, they have invited themselves to much bigger competitors in the market. The question is would they compete well with the features they offer?
So, what can we get out of this product?
Appearance. The device has a clean appearance with a minimalist view of design with 2 speakers, power button 3.5 mm headset jack micro USB port found on the bottom. The display is made of Gorilla Glass, which is a highly damage-resistant. It has rubberized back which particularly aids as cushion for fall impact of the device and for much easier to grip but it does not look or feel particularly stylish, but the entire assembly looks solid enough for me. It looks twice as big as I pad thus bigger in size, 7 inch display in high resolution, which precedes ease in reading and watching movies. Color reproduction is good and viewing angles are just as broad as you’d expect.
Performance and battery life. In terms of performance and battery life, it has dual-core 1GHz TI OMAP chip, but here paired with only 512MB of RAM and a mere 8GB of internal storage; meaning it can play movies, stream and download music fast and with ease but has occasional lags during interchanging phase of apps opened. The device supports 802.11b/g/n on 2.4GHz which renders no problem picking up and staying connected to wireless networks. The browser is quick and faster. The Battery life with multiple usage bringing mixed results. Like for rundown movie viewing led to around 5-6 hours of battery life while lighter reading or web browsing mixed with some video watching led to 10-11 hours overall, battery life varies and depends upon the apps that you use or play.
The same old core of purpose as I mention above with this device is the E-READING, the Kindle Fire though is difficult to read in bright day light or on the beach. The Kindle Fire can also handle magazines as well; however the display is just too small to be an enjoyable reading experience. To top it all, Fire also offers COMIC reading; Amazon has a wide variety of collection of comic books available for the Fire.
But what are the lacking features that most of us are looking for in a device? There is no SD slot card or expandable memory which means the data storage is restricted to what is available internally which gives us only 8Gb. But AMAZON provides you with additional storage through Amazon cloud Drive which gives you additional 5Gb free online storage to store anything you want. There are no cameras and no microphone meaning, no video calling available for this device. Moreover, Fire has no access to the Android Market, it lacks the core Google apps such as the Play Store, Google Maps, Gmail and YouTube. Furthermore, it has no Bluetooth which is a little uncomfortable in transferring data wirelessly.
In conclusion, Kindle Fire makes up a pretty decent device for people who still prioritize reading the most than other features available in a tablet. For short, it is still generally an Ebook reader device added with a touch of tablet features such as movie/music streaming and downloading, social hub applications but with boundaries such as video calling. But to compare this to other device such as ipad and Samsung tablet, it still needs more to accomplish. It only has its edge on the eBook reading stuff. The lack in Google features really pulls the device further down, AMAZON wanted to monopolize their product to themselves serving only what’s available on their store directly to their user device which pretty much restrict the users freedom to choose which is best for him/her.

Using Apps For Your Mobile Marketing Solution (2)

Using Apps For Your Mobile Marketing Solution

Mobile marketing is one of the latest methods of advertising for any kind of business. If it is done correctly, you are sure to benefit greatly from all of your efforts. This article was written to help you know the methods that work and what to avoid, in your mobile marketing campaign.

Always be upfront about the identity of your company in your mobile marketing efforts. Few customers appreciate being contacted anonymously. Phone users will heavily discount the potential appeal of a deal or sale when it comes from an unknown source. Your company name should be the first thing you communicate in your mobile messages.

Check out your competition. Taking a look at the competition is always a smart idea, and this includes the realm of mobile marketing. Visit your competitor’s sites on your mobile device and take a look at any apps they offer. You can see what they are doing well, as well as learn from their mistakes.

To draw in customers who might ignore advertisements, give them ways to use their phone’s capabilities. For example, you could ask them to take a picture of an item and then email it to you to get a coupon code. People love to play with their phones, and giving them a chance to do that can attract hard to reach customers.

Be sure to lay claim to your business in each social network’s location pages. In mobile marketing, it’s all about location, location, location. Smart mobile devices, all have location awareness built into their systems, so users can tell what is around them. Make sure they can find you by claiming your page on sites, like Foursquare, Facebook Places, Gowalla and Google Places.

If you’re thinking about expanding out to a different market with a different product, make sure that you start this effort normally first before you branch out to mobile marketing. It’s going to be very difficult to pull people in from the mobile world to your new product, so go with what got you here and just repeat the process.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.

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To pull in new customers, send out SMS messages. In your message, ask people to sign up for your text messaging list. You can send them updates about sales, new products, or other services periodically. Texting is becoming more popular by the day, and it’s a great way to send out information. Keep the messages short, and don’t send them out too often, otherwise many potential customers will cancel the service.

Use the provided information to make the most of your efforts in your mobile marketing campaign. These tips will help you to save time by going through the trial and error step that many businesses have had to go through before finding the methods that work well for their growing companies.

Mobile Marketing Mistakes To Avoid

Mobile Marketing Mistakes To Avoid

About a decade ago, there is no such thing as an iPad, a tablet, a smart phone or a mobile device that is internet enabled. Before iPhone swept the world with its cool style and amazing features, mobile marketing was all about selling ringtones, ring back tunes and text messages. So as far as anyone can tell, every one of us is fairly new to this mobile marketing craze and it is really not surprising that a lot of businesses are still working out all the tricks in it. Since that is the case, businesses who tried their luck in mobile marketing commit common mistakes on this side of the business. Here, we tell you the four of those likely mistakes that big and small companies commit in one way or the other. We hope you will not succumb to these common mistakes as well.
1. Developing an app without a backup plan to make it big. There are over half a million apps available through Android, iPhone and Blackberry apps stores. This means that your own app needs to be more than just one of the list. It should be unique, fun, catchy and addicting if it is a game or very useful and informative if it is something else. Your just should not just end when you’re done making the app. Promote is with the help of social media. Let it be seen by many people and have many testers for your app before and even after you have released it. Keep your app updated and fix bugs every now and then, allowing users to use them again because of some added features.
2. Content and mobile messaging mismatch. SMS or better known as text messages are one of the best ways to reach mobile users that are connected or linked to contents such as websites, downloadable apps and other internet content. They are great to use, unless you sent your clients links that point to contents that are not compatible with their mobile devices. For example, you sent mobile friendly emails to your contacts with mobile devices but the link in the email only works with iPhones, not on other devices. To solve this kind of issue, ask your web and app developer to use codes that will detect device and make the email compatible to each gadget. Make sure everything works perfectly, from sending message to receiving a response.

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3. Not taking privacy policies seriously. Privacy brings a great deal of concern to most, if not all, people. So when you engage your business in mobile marketing, never forget to take the privacy policy seriously. By doing this, you will save your company some money and wrong publicity by being on trial for breaching privacy of a particular person, group or online community. Follow the industry’s regulations for collecting personal information of individuals. Ask your client’s permission if you want to take their information and respect them if they decline. Mobile marketing is not about taking information; it is making a community that values your company.
4. Targeting the wrong crowd. Mobile gadgets have the ability to track and gather data that may be useful for targeting and personalizing your mobile friendly emails and messages. This means that your messages can be sent to more people in and out of your online community. However, this doesn’t always bring good news as usually there are only about 20% of people that will take interest in your email. Specify your target and make sure they receive your deals properly.

Grow Your Business With These Mobile Marketing Concepts

Grow Your Business With These Mobile Marketing Concepts

Mobile marketing is quickly becoming the best, fastest and easiest way to reach your customers. Many people are attached to their cell phones and reaching them this way is very convenient. This article will give you ideas on how you can use mobile marketing strategies to reach out to your customers.

When sending messages to your customers, be sure to use their real name. Using your customers real name in the message creates a more personal atmosphere that will allow you to bond with them and make your message seem less automated or robotic and more realistic, friendly, and overall more genuine.

To increase your conversions, choose call-to-actions that are strategically optimized for the mobile experience. Traditional call-to-actions, like driving visitors to web forms and non-optimized pages can be very clunky in a mobile environment. Instead, try utilizing call-to-actions that befit the smaller screen like click-to-call or simply booking an appointment time.

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Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

Don’t concentrate so much on finding the time and the budget for social media. Focus instead on the integration of mobile marketing and social media into your business. You may be surprised to find out the things that you are currently unable to do because you are not yet mobile-marketing friendly. Concentrate on leveraging what you can.

One way to get people more interested in your mobile marketing campaign is to make it fun and exciting. Many people will look through their phone when they are waiting for something else, like a bus or a train. If you are able to still market your product, and give your customers something to do at the same time, you will find more productivity from your mobile marketing.

When using mobile marketing, try to use text as much as possible and avoid using large files such as pictures. You might have the best mobile device with super screaming fast 4G download speeds where you can access the net from anywhere, but your customer likely does not. So design your mobile marketing in ways the work for everyone.

Check out free mobile apps around the web and get some of these to offer your customers in your mobile marketing campaign. With a regular campaign, you can offer things like free eBooks and white papers. In the mobile world, however, people are really interested in apps. Find some cool ones to offer free.

As you can see, there are many easy things you can do to make your mobile marketing campaign a success. Follow the tips that this article offers and you will be well on your way to reaching your customers and growing your clientele, through the use of successful mobile marketing.

How To Be Successful With Your Mobile Marketing (3)

How To Be Successful With Your Mobile Marketing

You need to be the absolute best that there is when it comes to mobile marketing. In this article, you will find not only that is this frame of mind appreciated but also catered to with the clearly written advice provided by experts in the field who want to see you excel.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.

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The fastest growing category with mobile browsers and mobile apps are social networking websites. So business must accept social networking and go where the people are. Mobile marketing success will depend upon your business making a presence on the social networking sites and using it correctly to grow your business.

QR codes are the latest trend in mobile marketing. You want to put a bar code on your product, and the customer can then scan that with their smart phone. Once that bar code is scanned you can have it set up to link them so a coupon or video, really whatever you want that will bring more interest to your product.

When using a mobile marketing camping for your business, be as transparent as you possibly can. Identify yourself as clearly as possible right in the beginning and also the brands you are associated with. People want to feel secure and trust the marketing that is coming to their personal devices so you have to be transparent and let them know who you are.

Include audio and video in your mobile marketing strategy. Mobile marketing is more than text messages and e-mails. Today, with faster mobile download speeds, audio and video are key components to any successful strategy. Consider offering audio or video podcasts, short audio interviews or live, on-the-scene video to your media mix.

Creating a customized ringtone and offering it to your customers is a great way to make mobile marketing fun and unique. If you have a personalized voice message you’ve just released for a promotion, they’ll know exactly who’s calling when that personalized tone rings aloud. There are all types of programs you can find to assist with this.

Maintain your program. There is nothing more disappointing for a customer than to sign up for a mobile marketing campaign and never hear anything from the company. Take the time to send customers a message at least once a week, even if it just something simple, like telling them you are glad to have them aboard.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

To conclude, it is no secret that you are concerned about your performance when it comes to mobile marketing and this is for a variety of good reasons. Hopefully the information contained above in this article will either give you a different perspective or new ideas on how to best implement your plan.

gle Glass – The Features of the Google Glass

Google Glass – The Features of the Google Glass

Google Glass puts the WARE in eyewear. In this case, Google Glass proves to be quite the impressive gadget because of its capability to act and function like a mobile phone or tablet, but minus the obtrusiveness of the size. Everything we’ve heard or read about the Google Glass and its features were nothing but pure speculations and some announcements from Google until the 16th of April. Almost a week ago, Google has finally released the specifications and features of the Google Glass.

The Google Glass is said to be equipped with a:
– High resolution display technology that will allow users to view images with the same quality as watching something on a 25-inch HD screen from 8 feet away.
– Adjustable nosepads and a durable frame to fit any face size.
– 5-megapixel camera with 720p video recording.
– 12gb of synced Google Cloud storage out of the 16gb on-board flash memory.
– Connectivity options like Bluetooth (version not included), Wi-Fi 802.11 b/g.
– Audio is delivered through a Bone Conduction Transducer.
– Google Glass is able to connect to any phone with Bluetooth and a MyGlass companion app which allows Google Glass to connect through Android phones that run Android 4.0.3 Ice Cream Sandwich or higher. This app would allow users to enjoy SMS and GPS functionality straight from their Android phone and into their Google Glass.
– No information about battery life, though Google implied that battery life should last 1 day for typical use, but it’s difficult to gauge because of other apps that are more battery intensive.

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What this equates to
Google Glass, minus the SMS or email composition as far as one can deduce from the list of features, will allow users to view and browse data from the Internet or their storage through the display technology implemented. People can interact with others while trying to browse for information on when the next flight for Tokyo is, or people can create first-person photos and videos without any difficulty. Accessing the GPS display through the Google Glass will remove the burden of having to look at your phone during the course of your travel, which removes the risk of accidents due to mobile phones.

Users need not worry about the display obstructing their view because the display technology allows the data to be shown at the upper right of our normal field of vision, so there’s no hindrance at all.

How To Write An App?

MobiRoller App Maker

​iPhone and android apps originate just from an idea or thought. The fact is iPhone or Android apps can be easily created by people who are either experts in software development as well as those who are not. Till now, however, for those who have been outside the software development community, the process has remained a mystery.

Whether you are an expert in software development or not, you can with a simple plan have the ability to develop an app, market it and reap the potential benefits of being in the exploding iPhone and android app marketplace. The following is an overview of some important steps that you may want to consider if you want to know how to make a successful iPhone app:​

A Relevant Idea:

The very first question that needs to be addressed is whether your idea solves a certain problem, or caters to a certain need of a specific audience. In short, your idea should have a clear objective in mind. Check out the market. Go to the Apple app store. Look around and take a look at the competition. What are the best features of current apps? What are they lacking? Check out user forums and chat rooms. If in your market overview, you find there are no apps that do what you want to do ..that’s great! But now the next question is "why?"…Is there a real market for it? In simple terms, now you need to do some serious "homework”.​

Suggested Tools For Successful iPhone App Development:

Following is the list that will help you build your app:

Develop your idea to market plan

  • Check out the Apple App Store
  • Join the iPhone Development Program conducted by Apple
  • Create a Non-Disclosure Agreement
  • Establish your Team and other Resources…as necessary

Select Your Role:

Everyone is good at something…Few people, if any, are good at everything further you need to manage your time and focus. Building an app is very similar to starting a new business.

At first, you will play many different roles like project manager, venture fund manager, technician, programmer, tester, advertiser, etc. There is no doubt that you can probably play all these roles very well but think about the time and effort that you will spend in doing this. This is precisely the reason why you must define the role or roles that you are best at and delegate the other tasks to other professionals. While hiring contractors, remember to do have an NDA by your side. This will ensure two things; one is that the contractor will not "steal" your idea and the other is that they will take your idea and business approach more seriously.

​Homework and Research are Very Important:

Again, study other apps that are available on the Apple store as well at the Android Play Store. Study them, not to copy them, but to ensure that you do not repeat the same mistakes that others have already made. Every entrepreneur must be aware of what to do and what not to do. Learn from other people’s mistakes. It certainly is a lot cheaper than “funding” your own mistakes. This will go a long way in saving both your investment as well as your time.

Exploit All the Great iPhone Features:

There are many distinct features offered by iPhone to its users like accelerometer, pinch, swiping features, rotate etc. Try to play with some apps available on iPhone and list down the features that you loved the most and want to incorporate in your app.

Sketch And Design:

Sketch your concept in writing. Make a flow chart on not only why someone would want your app but how they would use it. This is particularly important if your app is a game. Draw your characters and objects from your imagination onto paper which will help you visualize your concepts. Add color to it. Then start designing your characters in the digital world using a program like GUI Photoshop by Apple for iPhone. Assemble Your Team and Move Forward:

Now that you have your concept flushed out. Get your team together. Have them sign their respective NDA’s and any contractor agreements then move forward. As you move forward, continuously reassess, test and adjust. The last step is to submit your app to Apple for publishing and then promote it over the internet.

As always, the devil is in the details. You may want to check out some of the reference materials here to assist you in moving forward but in any event….Enjoy YOUR journey!​

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