How To Be Successful With Your Mobile Marketing
You need to be the absolute best that there is when it comes to mobile marketing. In this article, you will find not only that is this frame of mind appreciated but also catered to with the clearly written advice provided by experts in the field who want to see you excel.
Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.
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The fastest growing category with mobile browsers and mobile apps are social networking websites. So business must accept social networking and go where the people are. Mobile marketing success will depend upon your business making a presence on the social networking sites and using it correctly to grow your business.
QR codes are the latest trend in mobile marketing. You want to put a bar code on your product, and the customer can then scan that with their smart phone. Once that bar code is scanned you can have it set up to link them so a coupon or video, really whatever you want that will bring more interest to your product.
When using a mobile marketing camping for your business, be as transparent as you possibly can. Identify yourself as clearly as possible right in the beginning and also the brands you are associated with. People want to feel secure and trust the marketing that is coming to their personal devices so you have to be transparent and let them know who you are.
Include audio and video in your mobile marketing strategy. Mobile marketing is more than text messages and e-mails. Today, with faster mobile download speeds, audio and video are key components to any successful strategy. Consider offering audio or video podcasts, short audio interviews or live, on-the-scene video to your media mix.
Creating a customized ringtone and offering it to your customers is a great way to make mobile marketing fun and unique. If you have a personalized voice message you’ve just released for a promotion, they’ll know exactly who’s calling when that personalized tone rings aloud. There are all types of programs you can find to assist with this.
Maintain your program. There is nothing more disappointing for a customer than to sign up for a mobile marketing campaign and never hear anything from the company. Take the time to send customers a message at least once a week, even if it just something simple, like telling them you are glad to have them aboard.
Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.
To conclude, it is no secret that you are concerned about your performance when it comes to mobile marketing and this is for a variety of good reasons. Hopefully the information contained above in this article will either give you a different perspective or new ideas on how to best implement your plan.
Google Glass – The Features of the Google Glass
Google Glass puts the WARE in eyewear. In this case, Google Glass proves to be quite the impressive gadget because of its capability to act and function like a mobile phone or tablet, but minus the obtrusiveness of the size. Everything we’ve heard or read about the Google Glass and its features were nothing but pure speculations and some announcements from Google until the 16th of April. Almost a week ago, Google has finally released the specifications and features of the Google Glass.
The Google Glass is said to be equipped with a:
– High resolution display technology that will allow users to view images with the same quality as watching something on a 25-inch HD screen from 8 feet away.
– Adjustable nosepads and a durable frame to fit any face size.
– 5-megapixel camera with 720p video recording.
– 12gb of synced Google Cloud storage out of the 16gb on-board flash memory.
– Connectivity options like Bluetooth (version not included), Wi-Fi 802.11 b/g.
– Audio is delivered through a Bone Conduction Transducer.
– Google Glass is able to connect to any phone with Bluetooth and a MyGlass companion app which allows Google Glass to connect through Android phones that run Android 4.0.3 Ice Cream Sandwich or higher. This app would allow users to enjoy SMS and GPS functionality straight from their Android phone and into their Google Glass.
– No information about battery life, though Google implied that battery life should last 1 day for typical use, but it’s difficult to gauge because of other apps that are more battery intensive.
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What this equates to
Google Glass, minus the SMS or email composition as far as one can deduce from the list of features, will allow users to view and browse data from the Internet or their storage through the display technology implemented. People can interact with others while trying to browse for information on when the next flight for Tokyo is, or people can create first-person photos and videos without any difficulty. Accessing the GPS display through the Google Glass will remove the burden of having to look at your phone during the course of your travel, which removes the risk of accidents due to mobile phones.
Users need not worry about the display obstructing their view because the display technology allows the data to be shown at the upper right of our normal field of vision, so there’s no hindrance at all.
iPhone and android apps originate just from an idea or thought. The fact is iPhone or Android apps can be easily created by people who are either experts in software development as well as those who are not. Till now, however, for those who have been outside the software development community, the process has remained a mystery.
Whether you are an expert in software development or not, you can with a simple plan have the ability to develop an app, market it and reap the potential benefits of being in the exploding iPhone and android app marketplace. The following is an overview of some important steps that you may want to consider if you want to know how to make a successful iPhone app:
The very first question that needs to be addressed is whether your idea solves a certain problem, or caters to a certain need of a specific audience. In short, your idea should have a clear objective in mind. Check out the market. Go to the Apple app store. Look around and take a look at the competition. What are the best features of current apps? What are they lacking? Check out user forums and chat rooms. If in your market overview, you find there are no apps that do what you want to do ..that’s great! But now the next question is "why?"…Is there a real market for it? In simple terms, now you need to do some serious "homework”.
Following is the list that will help you build your app:
Everyone is good at something…Few people, if any, are good at everything further you need to manage your time and focus. Building an app is very similar to starting a new business.
At first, you will play many different roles like project manager, venture fund manager, technician, programmer, tester, advertiser, etc. There is no doubt that you can probably play all these roles very well but think about the time and effort that you will spend in doing this. This is precisely the reason why you must define the role or roles that you are best at and delegate the other tasks to other professionals. While hiring contractors, remember to do have an NDA by your side. This will ensure two things; one is that the contractor will not "steal" your idea and the other is that they will take your idea and business approach more seriously.
Again, study other apps that are available on the Apple store as well at the Android Play Store. Study them, not to copy them, but to ensure that you do not repeat the same mistakes that others have already made. Every entrepreneur must be aware of what to do and what not to do. Learn from other people’s mistakes. It certainly is a lot cheaper than “funding” your own mistakes. This will go a long way in saving both your investment as well as your time.
There are many distinct features offered by iPhone to its users like accelerometer, pinch, swiping features, rotate etc. Try to play with some apps available on iPhone and list down the features that you loved the most and want to incorporate in your app.
Sketch your concept in writing. Make a flow chart on not only why someone would want your app but how they would use it. This is particularly important if your app is a game. Draw your characters and objects from your imagination onto paper which will help you visualize your concepts. Add color to it. Then start designing your characters in the digital world using a program like GUI Photoshop by Apple for iPhone. Assemble Your Team and Move Forward:
Now that you have your concept flushed out. Get your team together. Have them sign their respective NDA’s and any contractor agreements then move forward. As you move forward, continuously reassess, test and adjust. The last step is to submit your app to Apple for publishing and then promote it over the internet.
As always, the devil is in the details. You may want to check out some of the reference materials here to assist you in moving forward but in any event….Enjoy YOUR journey!
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