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On Being Human

On Being Human

Are we human because of unique traits and attributes not shared with either animal or machine? The definition of “human” is circular: we are human by virtue of the properties that make us human (i.e., distinct from animal and machine). It is a definition by negation: that which separates us from animal and machine is our “human-ness”.

We are human because we are not animal, nor machine. But such thinking has been rendered progressively less tenable by the advent of evolutionary and neo-evolutionary theories which postulate a continuum in nature between animals and Man.

Our uniqueness is partly quantitative and partly qualitative. Many animals are capable of cognitively manipulating symbols and using tools. Few are as adept at it as we are. These are easily quantifiable differences – two of many.

Qualitative differences are a lot more difficult to substantiate. In the absence of privileged access to the animal mind, we cannot and don’t know if animals feel guilt, for instance. Do animals love? Do they have a concept of sin? What about object permanence, meaning, reasoning, self-awareness, critical thinking? Individuality? Emotions? Empathy? Is artificial intelligence (AI) an oxymoron? A machine that passes the Turing Test may well be described as “human”. But is it really? And if it is not – why isn’t it?

Literature is full of stories of monsters – Frankenstein, the Golem – and androids or anthropoids. Their behaviour is more “humane” than the humans around them. This, perhaps, is what really sets humans apart: their behavioural unpredictability. It is yielded by the interaction between Mankind’s underlying immutable genetically-determined nature – and Man’s kaleidoscopically changing environments.

The Constructivists even claim that Human Nature is a mere cultural artefact. Sociobiologists, on the other hand, are determinists. They believe that human nature – being the inevitable and inexorable outcome of our bestial ancestry – cannot be the subject of moral judgment.

An improved Turing Test would look for baffling and erratic patterns of misbehaviour to identify humans. Pico della Mirandola wrote in “Oration on the Dignity of Man” that Man was born without a form and can mould and transform – actually, create – himself at will. Existence precedes essence, said the Existentialists centuries later.

The one defining human characteristic may be our awareness of our mortality. The automatically triggered, “fight or flight”, battle for survival is common to all living things (and to appropriately programmed machines). Not so the catalytic effects of imminent death. These are uniquely human. The appreciation of the fleeting translates into aesthetics, the uniqueness of our ephemeral life breeds morality, and the scarcity of time gives rise to ambition and creativity.

In an infinite life, everything materializes at one time or another, so the concept of choice is spurious. The realization of our finiteness forces us to choose among alternatives. This act of selection is predicated upon the existence of “free will”. Animals and machines are thought to be devoid of choice, slaves to their genetic or human programming.

Yet, all these answers to the question: “What does it mean to be human” – are lacking.

The set of attributes we designate as human is subject to profound alteration. Drugs, neuroscience, introspection, and experience all cause irreversible changes in these traits and characteristics. The accumulation of these changes can lead, in principle, to the emergence of new properties, or to the abolition of old ones.

Animals and machines are not supposed to possess free will or exercise it. What, then, about fusions of machines and humans (bionics)? At which point does a human turn into a machine? And why should we assume that free will ceases to exist at that – rather arbitrary – point?

Introspection – the ability to construct self-referential and recursive models of the world – is supposed to be a uniquely human quality. What about introspective machines? Surely, say the critics, such machines are PROGRAMMED to introspect, as opposed to humans. To qualify as introspection, it must be WILLED, they continue. Yet, if introspection is willed – WHO wills it? Self-willed introspection leads to infinite regression and formal logical paradoxes.

Moreover, the notion – if not the formal concept – of “human” rests on many hidden assumptions and conventions.

Political correctness notwithstanding – why presume that men and women (or different races) are identically human? Aristotle thought they were not. A lot separates males from females – genetically (both genotype and phenotype) and environmentally (culturally). What is common to these two sub-species that makes them both “human”?

Can we conceive of a human without body (i.e., a Platonian Form, or soul)? Aristotle and Thomas Aquinas think not. A soul has no existence separate from the body. A machine-supported energy field with mental states similar to ours today – would it be considered human? What about someone in a state of coma – is he or she (or it) fully human?

Is a new born baby human – or, at least, fully human – and, if so, in which sense? What about a future human race – whose features would be unrecognizable to us? Machine-based intelligence – would it be thought of as human? If yes, when would it be considered human?

In all these deliberations, we may be confusing “human” with “person”. The former is a private case of the latter. Locke’s person is a moral agent, a being responsible for its actions. It is constituted by the continuity of its mental states accessible to introspection.

Locke’s is a functional definition. It readily accommodates non-human persons (machines, energy matrices) if the functional conditions are satisfied. Thus, an android which meets the prescribed requirements is more human than a brain dead person.

Descartes’ objection that one cannot specify conditions of singularity and identity over time for disembodied souls is right only if we assume that such “souls” possess no energy. A bodiless intelligent energy matrix which maintains its form and identity over time is conceivable. Certain AI and genetic software programs already do it.

Strawson is Cartesian and Kantian in his definition of a “person” as a “primitive”. Both the corporeal predicates and those pertaining to mental states apply equally, simultaneously, and inseparably to all the individuals of that type of entity. Human beings are one such entity. Some, like Wiggins, limit the list of possible persons to animals – but this is far from rigorously necessary and is unduly restrictive.

The truth is probably in a synthesis:

A person is any type of fundamental and irreducible entity whose typical physical individuals (i.e., members) are capable of continuously experiencing a range of states of consciousness and permanently having a list of psychological attributes.

This definition allows for non-animal persons and recognizes the personhood of a brain damaged human (“capable of experiencing”). It also incorporates Locke’s view of humans as possessing an ontological status similar to “clubs” or “nations” – their personal identity consists of a variety of interconnected psychological continuities.

The Vanishing Mail

The Vanishing Mail

Am I Just Being Paranoid Or Are The Robots Out To Get Me?
It all started in the early part of the twenty-first century.
In the early days of email we were thrilled with its speed and reliability, far superior to “snail mail” but there’s always somebody who has to go and spoil things for everyone else. In the case of email it was the purveyors of the namesake of a certain pork-based substance. They became such a nuisance that large teams of robots had to be employed to keep them under control.
As the porkers got smarter, the robots had to become smarter still. At first, everybody agreed that stringent measures must be taken to defeat the porkers. Ever hear the phrase “throwing the baby out with the bath water” or “the cure is worse than the disease”?
The number of spam merchants multiplied over and over. Eventually, the only way of controlling them was for every email user to have his or her own robot to filter their mail. I did not want a robot filtering my mail but I didn’t have much choice: nobody was allowed an email account without a robot to monitor its use.
Every time I log into my email, I pause and listen for the faint metallic scraping and a slight pneumatic wheeze as the robot wakes and prepares to filter my mail. No matter how quiet I am, he always knows and is instantly awake and alert, ready to do his job. I did not request robotic help, don’t want it, don’t need it but the robot is here to stay.
I think my robot is like the paranoid android in The Hitchhiker’s Guide To The Galaxy: slow moving and depressive, so I call him Marvin (not to his face, of course). I don’t suppose my Marvin feels that censoring my mail is a suitable occupation for a robot of his caliber, any more that his namesake thought attending the car park at the end of the universe was a great career for a robot with a brain the size of a planet. On my part, I am sure that I am old enough to take full responsibility for my own correspondence. There is no need for Marvin to wear out his circuits on my account but it appears that we are stuck with each other for the duration.
The extent of Marvin’s power first caught my attention when a regular newsletter which I enjoyed failed to arrive. Delivery just stopped altogether.
I asked my email provider if there was a problem with this particular mail and they said there was nothing wrong with my mailbox, it must be a problem with the sender. I asked the sender why delivery had stopped and they said it hadn’t, it must be a problem with my mailbox. I gave up and just resubscribed myself to the newsletter. Every time delivery stopped after that I wondered what else I might be missing in the way of interesting mail.
It was shortly after this that it became apparent to me that Marvin has a bad attitude. Now I can sympathise with him because I know how it feels to be stuck in a boring job while the brain cells shrivel. That doesn’t mean I think he should behave badly, he should do the job to the best of his ability (even if it is beneath him) and not make mischief.
Everyone seems to believe that the robots keep changing the rules in an effort to keep ahead of the porkers but I don’t believe that. I think they keep changing the rules mostly out of boredom but, in Marvin’s case, I sense a certain underlying malevolence. This surfaced recently when I sent an email to a friend I had not heard from for a while. My mail bounced back with a message to the effect that spam would not be delivered. How dare they, Spam indeed! From that day on, every mail I tried to send bounced straight back at me.
Angrily, I contacted the email company support desk to complain. They helpfully told me that this problem was nothing to do with them, I must have used forbidden words in my emails and that was why they bounced. The forbidden words included “friend”, “free”, “you”, “internet”, “remove”. The list of forbidden words is long and growing longer by the day, it is difficult to make up proper sentences without using the forbidden words, soon our only way of emailing will be by inventing a new language.
My problem now is that I cannot get email through to my friends and they cannot get email to me. Too late I realised that we neglected to exchange phone numbers: there seemed no point when email was so quick and easy. Now I can’t send email, can’t receive email, the robot has isolated me.
Only one way left to break out of quarantine and it’s a long time since I sat with pen and paper to write letters. I won’t use the word processor as I am convinced Marvin will recognise it as a means of communication but I don’t think he will know what the pen is for and I doubt he’ll be suspicious if I take some envelopes with me next time I go out. A glorified email filter is hardly likely to know the purpose of a mailbox which is not of the virtual variety.
I hear Marvin stir even though I have not switched on my computer, he seems to have the ability to read my mind. There is a faint clanking sound, the smell of ozone, an electrical crackle in the air. His hand on my shoulder is heavy and cold, the steel joints creak as his fingers tighten. I don’t think I will be going out to post any letters.

Call the Cops. There’s a Criminal in my Computer!

Call the Cops. There’s a Criminal in my Computer!

A common plot of Hollywood thrillers is the “Don’t Answer the Phone” device. In this kind of movie, the babysitter is aware that there is a maniac about to come to kill her or the children. The big moment comes when she gets a phone call from the police who say “The calls are coming from inside the house!” Pretty scary stuff.

But we have a modern day version of “the maniac is inside the house”. The maniacs are actually hiding in the house but not in the closet, not in the basement, not in the attic but in the computer! And it isn’t just happening to an occasional unfortunate victim. These kinds of crimes are happening to thousands of people every day, people like you and me. It’s called cyber crime and it’s an epidemic that law enforcement is putting all the skill and detective work they can muster to try to control.

When you hear a phrase like “cyber crime”, it makes you think of Arnold Schwarzenegger in The Terminator as a heartless android out to create chaos. But cyber criminals are far more elusive than Arnold. They could be any one in your neighborhood or halfway around the world. They don’t need a key to your back door or a tunnel under your house to get in. Cyber criminals can take up residence inside our computers and quietly commit crimes as we sit there enjoying our YouTube selections or having an IM chat with Aunt Edna.

The problem is not that our legal system has not done a good job of defining crimes committed using the internet as crimes. The legal community has all the laws on the books that they need to stop these criminals. The problem comes with finding the criminals and even know when a crime is being committed. But despite the elusive nature of cyber criminals, some of the kinds of crimes that can be committed directly over the internet are pretty scary including…

* Identity theft.
* Fraud.
* Embezzling hundreds, maybe thousands from your bank account.
* Hijacking an elderly person’s Social Security checks.
* Cyber seduction of youth and even children.
* Unauthorized access to your financial information which they can sell to other cyber criminals.
* The downloading of computer viruses and other destructive software that can damage your computer.
* Cyber terrorism.

Amazingly, most of this kind of crime can be happening inside your computer without you ever knowing it is there. The key to success for cyber criminals are these little programs sometimes called “spybots”. A spybot is a tiny program that can take up residence in your computer by hiding in your internet system with cookies and other content that you download when you are surfing the web. These programs can then capture and record your keystrokes and send them back to the cyber crimanl who can capture your secure information from that data. Or they can watch your cyber surfing and learn where you go to help cyber criminals figure out better ways to commit their crimes.

Cyber crime is something we hope our law enforcement professionals will eventually learn how to stop. But because cyber criminals can be anywhere in the world, stay on the run and even change electronic locations of their “headquarters” without ever betraying their physical location or who they are, it’s a amazingly difficult job for our law informant professionals to learn how to find these criminals and to capture them and put them away.

We can help by being ever vigilant about our computers. There are programs we can install that can “lock the front door” of our computers. The two top names in this kind of software are Norton and McAfee but there are dozens more that can do the job just as well. The good news is that these programs can simultaneously watch our emails, monitor for spybots and keep our computer clean of viruses and other internet surprises that can cause so much damage.

So just as we work with neighborhood watch and put locks on our doors even though there are police in our neighborhoods, we have to view cyber crime as a problem that everybody has to work together to stop. By making sure your computer is protected, you take one more victim out of the cycle. And that helps everybody in our quest for a safer internet.

PPPPP 745

Call the Cops. There’s a Criminal in my Computer!

Call the Cops. There’s a Criminal in my Computer!

A common plot of Hollywood thrillers is the “Don’t Answer the Phone” device. In this kind of movie, the babysitter is aware that there is a maniac about to come to kill her or the children. The big moment comes when she gets a phone call from the police who say “The calls are coming from inside the house!” Pretty scary stuff.

But we have a modern day version of “the maniac is inside the house”. The maniacs are actually hiding in the house but not in the closet, not in the basement, not in the attic but in the computer! And it isn’t just happening to an occasional unfortunate victim. These kinds of crimes are happening to thousands of people every day, people like you and me. It’s called cyber crime and it’s an epidemic that law enforcement is putting all the skill and detective work they can muster to try to control.

When you hear a phrase like “cyber crime”, it makes you think of Arnold Schwarzenegger in The Terminator as a heartless android out to create chaos. But cyber criminals are far more elusive than Arnold. They could be any one in your neighborhood or halfway around the world. They don’t need a key to your back door or a tunnel under your house to get in. Cyber criminals can take up residence inside our computers and quietly commit crimes as we sit there enjoying our YouTube selections or having an IM chat with Aunt Edna.

The problem is not that our legal system has not done a good job of defining crimes committed using the internet as crimes. The legal community has all the laws on the books that they need to stop these criminals. The problem comes with finding the criminals and even know when a crime is being committed. But despite the elusive nature of cyber criminals, some of the kinds of crimes that can be committed directly over the internet are pretty scary including…

* Identity theft.
* Fraud.
* Embezzling hundreds, maybe thousands from your bank account.
* Hijacking an elderly person’s Social Security checks.
* Cyber seduction of youth and even children.
* Unauthorized access to your financial information which they can sell to other cyber criminals.
* The downloading of computer viruses and other destructive software that can damage your computer.
* Cyber terrorism.

Amazingly, most of this kind of crime can be happening inside your computer without you ever knowing it is there. The key to success for cyber criminals are these little programs sometimes called “spybots”. A spybot is a tiny program that can take up residence in your computer by hiding in your internet system with cookies and other content that you download when you are surfing the web. These programs can then capture and record your keystrokes and send them back to the cyber crimanl who can capture your secure information from that data. Or they can watch your cyber surfing and learn where you go to help cyber criminals figure out better ways to commit their crimes.

Cyber crime is something we hope our law enforcement professionals will eventually learn how to stop. But because cyber criminals can be anywhere in the world, stay on the run and even change electronic locations of their “headquarters” without ever betraying their physical location or who they are, it’s a amazingly difficult job for our law informant professionals to learn how to find these criminals and to capture them and put them away.

We can help by being ever vigilant about our computers. There are programs we can install that can “lock the front door” of our computers. The two top names in this kind of software are Norton and McAfee but there are dozens more that can do the job just as well. The good news is that these programs can simultaneously watch our emails, monitor for spybots and keep our computer clean of viruses and other internet surprises that can cause so much damage.

So just as we work with neighborhood watch and put locks on our doors even though there are police in our neighborhoods, we have to view cyber crime as a problem that everybody has to work together to stop. By making sure your computer is protected, you take one more victim out of the cycle. And that helps everybody in our quest for a safer internet. 745

Top Gadgets As Valentines Day Presents

Top Gadgets As Valentines Day Presents

This year, don’t bore your Valentine’s Day date to death. Skip those mushy gifts and give them the things that matter to the geeky girlfriend of yours. Are you unsure of what to get her? Tickle her inner geek with some this season’s gift ideas that are a bit off beat. If your gal is not that chocolates and flowers person; then she will get a kick out of the gadget gift ideas that you can give her this season of love.
Altec Lansing Octive Duo
In the day for couples why not have a gift fit for couples? The Altec Lansing Octive Duo allows you to put two iPhones or iPods to play music, beautiful music together and charge the gadgets at the same time. Talk about multitasking, eh? Dock the two devices on to the Octive Duo and use the accompanying app that will be able to mix songs from the two gadgets.
iPod Nano
Give your geeky significant other with a relatively budget-friendly version of the iconic iPod. iPod Nano is simply a musical wonder all contained in a small package. New Nanos can have an FM radio and has touchscreens similar to its bigger siblings. The storage capacity of the Nano starts at 8 GB.
Kindle Fire HD
If your girlfriend is both a geek and a reader, then you can give her the latest Amazon Kindle Fire HD. This neat tablet is not only affordable but designed primarily as a book reader. Powered by Android, this tablet can run applications that you can download on Amazon’s own application store. She will be able to read the e-books that will give to her as a reminder that you indeed love her.
Targus Laptop Bag
High quality laptop bags from Targus will surely make your geeky girlfriend shriek with joy just like her reaction to getting a diamond ring. The Targus brand is known for its high quality and elegance that geeks truly deserve. There should be a bag will truly reflect your girlfriend’s character only if you know where to look.
DSLR camera
DSLRs have been dropping prices and your girlfriend will surely appreciate it if you can score one for her. Give your Valentine love the gift that she can use to document your moments together. That’s high quality smartphone camera may pass but push the ante by capturing the moments together in more pixels. Most of the DSLR cameras now have the ability to snap photos of more than 12 megapixels and 1080p full high definition videos with ease capturing the moments together forever.
Fun USB drives
Give your love a novelty USB drive that doubles as a key chain. Your geeky girlfriend will find lots of use for this keychain-cum-USB drive that she can use for school or in the office to transfer files from one machine to another.
USB OTG adaptor
If your girlfriend has a USB OTG capable smartphone then give her the ability to fully use it. Unfortunately, cellphone manufacturers thought that their users have no right to own a USB OTG adaptor to fully utilize its features. Be the Prince Charming that will save your princess from the evil clutches of unable to use USB OTG features by giving her an USB OTG adaptor.
Express your love with gadgets! It’s trendy, it’s affordable and for sure, your Valentine’s Day would be a rewarding celebration for both of you. While your partner’s face lights up with delight over your present, you will, for sure not want anything more in return!

Pocket PC: An Informative Overview

Pocket PC: An Informative Overview

With the world’s technological advances, a lot of problems are given appropriate solutions. Information is widely needed therefore, information granted. The fad of getting into the waves of gaining power to achieve minute by minute communication and information combined. A computer is just the tool for that but for the inventors of Pocket PC, a computer is not enough to always be online, there is a need for portability.

Pocket PC Defined

A PPC or Pocket PC is a kind of hardware specification that is made like a handheld-sized personal computer. It is a computer’s scaled down version that can be used in offices and in homes. With its size, people can mistake it as a small diary or an ordinary mobile phone.
Although, PPCs have almost all the commands and applications your local personal computer can have. PPCs have the capability to run software applications that is most likely to be sophisticated. Usually, a Pocket PC weighs for just about 110-170 grams or around 4-6 ounces which can be a perfect fit for your pocket.

Aside from the permanent Microsoft operating system, Pocket PCs can have the ability to run other alternatives like Linux, NetBSD, Android and other forms. Currently, more than a thousand applications are adhered by the Pocket PC, most of which are known as freeware. Pocket PCs compliant to Microsoft can also be used together with numerous add-ons like barcode and RFID readers, cameras, and GPS receivers.

Brief History

Pocket PC is the evolution of computers which are considered as calculator sized. Calculators that are keystroke-programmable and can do scientific applications and simple businesses that became available during the 1970s. It was during the 1990s when the origination of an earlier version of PPC was formed. This device was small and handheld that had organizer facilities and is known as Palm Pilot. When 2000 came in, Microsoft introduced a more sophisticated pocket-sized version of the Windows operating system.

What’s in a Pocket PC?

Sophistication of commands made possible at the palm of your hands – this is what PPC is all about. It functions as an extension of your desktop PC where you can use Microsoft software applications even if you’re far away from your home PC. It’s accessibility ranges from all updates of data that may include appointments and emails. Pocket PCs are very much available. You can purchase it in different designs and features with various memory sizes. Upgrades like increasing the memory size are possible with the purchase of add-on memory cards.

With regards to the lives of batteries, it can last for 4 – 8 hours or even more. When the battery is down, charging can be easily done. Sizes of screens also differ depending on the preference of the person purchasing the PPC. The normal variety of PPC screen sizes ranges from nine to ten centimeters if measured diagonally. Majority of PPCs are touch screens.

The ability to connect via the Internet is also possible through Bluetooth or WiFi that gives you the opportunity to browse in web pages to compose, send or read emails no matter where you are.

With the Pocket PC at hand, you can go anywhere you want and still be able to communicate, do work or simply do whatever it is you have to do. Conducting business matters can be made possible even if you’re still on your way to work or is stuck in heavy traffic.

Excellent Advice To Improve Your Mobile Marketing (5)

Excellent Advice To Improve Your Mobile Marketing

The on-the-go nature of mobile marketing, as well as certain technical limitations of the devices most often used to connect to the mobile internet, makes mobile marketing a much different animal than its traditional counterparts. This article will give you some tips that will help you get your message out to all the mobile gadget addicts out there.

Sometimes you have to ride out a storm with your marketing campaign, so remember to sit tight and not to do anything drastic. There will be times when a product takes a dive in popularity or when your customers are too cash-strapped to purchase. Just sit tight and keep doing what you do.

Although the number of mobile users is increasing, that doesn’t mean you can take your mobile marketing campaign outside of its respective niche and just advertise to a larger market. You still need to remain within the confines of your market. You will find that any niche gets larger, but attempting to attract people from outside it is just wasted effort.

All of your mobile marketing messages should include a strong call to action. The call to action is an imperative statement designed to goad your customers into doing something. Remember that this does not have to be a demand for an immediate purchase. Even advising customers to follow a link will serve as an effective call.

Split-test your landing pages to see which one performs better. This is a great tactic to use in your mobile marketing campaign because it allows you to quickly put the better material out there. By creating two unique landing pages and then using HubSpot tools, you can perform an A/B Split Test and find out which page to go with.

Make it very easy for your customers to unsubscribe from receiving your text messages. Many times having the option to reply with the word ‘stop’ will be the easiest way. This will lower any frustration if a customer no longer wants to receive texts. Remember that just because they don’t want a text does not mean they do not want to be a customer.

Failure to make your mobile marketing cross-platform capable, will cost you dearly. The variety of mobile devices available is staggering, and there are multiple platforms to be compatible with. Your ad campaign should target iPhones, Android devices, Blackberry, Windows mobile and tablet devices.

Customer love rewards so reward them just for signing up. Just for signing up give them a coupon for a free item when they come back and purchase something else. Since they are giving you their mobile phone number, reward them with something worthwhile that will keep them coming back.

Make sure you mention your mobile marketing campaign in your other marketing efforts. You could have a link on your website where people can sign up for it, or mention it on your Facebook or Twitter page. If people know about your mobile marketing campaign, they will be more likely to sign up for it.

As you can see from the tips above, mobile marketing isn’t just “mobile + marketing.” It’s a whole new marketing landscape that requires a specialized approach. People who rely on mobile devices are often busy people, so you need to think outside the box and develop unorthodox techniques to get your mobile message seen.

Solid Advice To Integrate Mobile Marketing Into Your Business 3

Solid Advice To Integrate Mobile Marketing Into Your Business

Could mobile marketing be the next great edge in your business promotion? You could find a great set of skills and strategies to put forth in your mobile marketing efforts, but you want to stop first and take note of these great steps that are going to ensure your success in the practice.

Use QR codes on all of your print materials, from business cards to product packaging. This is a great way to give people quick access to all the content you want to provide, from cleaning instructions to alternate uses. You can even have a link to a coupon for future purchases, or a sale page.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

Try to gather as much marketing data about your intended mobile campaign recipients as possible, so that you can target their wants and needs. This is a great way to ensure that the campaign that is going out is something that the recipient actually wants to read. If you do this will will get far fewer ‘Stop’ requests.

Take the time needed to learn how social media works, and how mobile marketing works right along with it. You need to do your research or extract the knowledge from those who already have it. Hire someone if you need to and it will pay off in the long run.

Try to write a campaign article for mobile marketing that is easy to understand, straight to the point, and doesn’t include YELLING THROUGH ALL CAPS! Only use all caps for a call to action. Also avoid over abbreviating your sentences or you’ll end up with copy that looks amateurish and unprofessional.

Use a Multimedia Messaging Service to connect with your customers. If you are unsure if your customers can receive a Multimedia Messaging, ask them if their phones can take photos if they say yes, they can receive a Multimedia Messaging. Using a MMS will enable you to send video messages to you customers.

Use high quality short codes in your mobile marketing efforts! This will ensure that you create your own brand of the short code you use, and you won’t be sharing with another company that could easily utilize the system abusively, causing you issues in the long run. You will encounter a higher price, but that is the price of doing mobile marketing well.

You should research the habits of the customers you reach through mobile marketing and tailor your communications and special offers to their needs. Treat them as a special subset of your customer base and learn all that you can about their buying habits. The offers you send out to cell phones should have a special appeal to your mobile customers.

If you are scared of taking on mobile marketing because it is new, you don’t have to worry. There are millions of people just like you that have found mobile marketing to be quite successful with the right strategies in place. Take the time to read these tips and give yourself a head start.

How To Use Mobile Marketing Strategies For Your Business

How To Use Mobile Marketing Strategies For Your Business

Mobile marketing is a very promising new business environment that can be used by companies of all sizes to tout their products and services. With the mobile marketing tips and tricks in this article, you are sure to discover new opportunities to capitalize on this exciting new prospect in technology and sales.

Don’t forget email when you are building your mobile marketing strategy. Modern smart phones have rich email clients or the ability to open web-based email clients like Gmail or Yahoo. If you are targeting mobile users with your email campaign, be sure to optimize you email creative to make sure it is effective on a smaller screen.

Use QR codes to attract customers. QR codes are scannable codes that take a customer to whatever site you link them to. These should be large and clear so that the mobile phones have no difficulty reading them. Customers love ease and simplicity, so if you hook your site up to one of these it will get used.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.

Make sure that you give your customers an easy way to opt out of mobile marketing messages. Options such as codes to text to be removed from a distribution list make interaction easy. Even if customers choose to stop receiving mobile messages, they will likely remember that you made it simple and be more prone to opt back in if they see the value in your messages.

Do not use abbreviations for text or use all capital letters to emphasize anything except for the call to action. Customers will not always know what abbreviations stand for, and using all caps to convey a message makes it difficult to read. It is also considered shouting in some cyber-circles.

Never neglect to cater to the people who aren’t responding to you in a mobile marketing campaign if you want even more customers. You should also do more to bring back repeat customers, but also fix what’s not working with your campaign so that you can entice more people to stop in.

Track and analyze all of your mobile marketing campaigns. By doing this you can find out which types of ads are working and the type of audience they are appealing to. You can then adjust your ad campaign accordingly to ensure your marketing budget is being spent on campaigns that deliver results.

When using mobile marketing, try to use text as much as possible and avoid using large files such as pictures. You might have the best mobile device with super screaming fast 4G download speeds where you can access the net from anywhere, but your customer likely does not. So design your mobile marketing in ways the work for everyone.

In light of this new information on ways to use mobile technology, your company can apply these new ideas to expand its loyal customer base, increase exposure, encourage long-term customer relationships, and to develop useful and popular mobile applications. With these tips, you are sure to discover new ways to stay ahead of the curve.

Upgrade Your Mobile Marketing With These Great Ideas

Upgrade Your Mobile Marketing With These Great Ideas

Mobile marketing may be fairly new, but that doesn’t mean you should underestimate its importance. It is steadily becoming one of the best ways to attract people through advertising. In this article, you’ll find some essential mobile marketing tips that will help you make the most out of this new marketing method.

When making ads for mobile platform, always remember to mind the length. Make all advertisements short and sweet. Your ads should clearly and concisely say whatever message you need to convey without taking up too much space or too much of the customers time. In addition, they should convince the customer to take immediate action.

Tie your marketing to big events or holidays. Special occasions can make your marketing really work. Give special vouchers to ladies only on Mother’s Day. Hold contests on big sporting event days to give your brand a presence. Give your clients a short code number where any person who send in a text message has a chance of winning.

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Be sure that you understand that a mobile site is not just a scaled-down version of your business, but it’s actually a summarized version. Many mobile marketers make the mistake of attempting to scale down their entire business and ultimately end up losing customers. You do not need to create two separate businesses here.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.

Make sure your mobile ads are compatible against all platforms, cellular devices and more. Your business must stay accessible to as many mobile users as possible. By ensuring compatibility on all platforms, you maximize your exposure and your business’ ability to reach more customers via the devices they use the most.

Know your hours. You do not want to be messaging customers while they are sleeping or having dinner. Try to avoid bothering them on holidays or Sundays, unless it is important. Your customer does not always want to be dealing with your texts, so make sure you are only texting at good times.

When using a mobile marketing camping for your business, be as transparent as you possibly can. Identify yourself as clearly as possible right in the beginning and also the brands you are associated with. People want to feel secure and trust the marketing that is coming to their personal devices so you have to be transparent and let them know who you are.

Conduct SEO on your mobile platform. Concentrate on Google first because that is the search engine that is used to perform the majority of mobile searches. Also work on location-based web pages since search results vary based on where a user is located. Start by performing SEO on terms related to your brand, and branch out from there.

If you’re trying to reach as many people as possible through your advertising, then using mobile marketing is a must. Now that you’ve read this article, you can start to see how great the results from mobile marketing can be. The advice listed here will assure that whatever methods you use, will be a success.

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